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LIST: NEW GENERATION BUDGET HOTELS IN EUROPE

There are a number of modern design budget hotels springing up, some of them based on the Japanese 'capsule hotel' model, some of them catering for very short stay use (rented by the hour), and all of them aimed at specific budget users. This is a list of those I think fit into that category.
citizenM Just way too cool for school! Their public spaces look like upmarket Ikea showrooms. citizenM opened its first hotels at Amsterdam Airport Schiphol, Amsterdam city centre and in Glasgow (Sept 2010). They have plans to expand next to London, New York, Paris and Milan.
easyHotel Budget hotels with clean no-frills rooms created by Stelios Haj-Ioannou (he prefers now to be known simply as 'Stelios'), the easyGroup chairman and founder. There is one in London, one in Basel and three more on the way (2 London 1, Budapest). They are aimed at business and leisure travellers who just want somewhere to sleep and use the money they save for other things.
Etap Budget brand already established on the continent by the hotel giant Accor. But they have now opened the first 'new generation' design Etap hotel in the UK (Birmingham), which has stylish but basic en-suite rooms designed for flexible use with a bunk bed suspended over a double bed (perfect for families) and 24-hour check-in machines (aimed at business travellers).
Qbic Stylish design budget hotels due to open Spring 2007 in the centre of Antwerp and the Amsterdam World Trade Centre. The hotels have cube shaped living spaces sold on the Internet and aimed at "a new generation of travellers, who wish to temporarily escape the pace and noise of the city".
Yotel Airport hotels created by Simon Woodroffe, the founder of the YO! Sushi restaurant chain, and expected to open in spring 2007 at Gatwick and Heathrow. The design is a cross between Japanese capsule hotels and British Airway's first class and is aimed at travellers, perhaps delayed or transfering who need a private space for a few hours. They offer small but luxurious 'cabins' in 4-hour blocks.

Notes

  • Being a hostel, Piccadilly Backpackers also falls just outside our list definition, but is installing 700 Japanese pod style capsules across six floors, each of which has been individually and uniquely decorated by upcoming artists and designers from around the world.
  • Tune Hotels are an expanding Malaysian brand with seven hotels in Malaysia, one in Bali and one in London (Westminster). The concept is budget hotel with upmarket facilities and high quality beds. They are also all across social media with active Facebook and Twitter accounts and Foursquare promotions.

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