This is a list of the new-generation of small, stylish and modern boutique hotels and brands opening up in the budget-to-medium price sector.

Many of them offer 'loft' style accommodation, which essentially means high ceilings, brick walls and large windows.

Guestroom facilities are stylish and hi-tech with an abundance of plasma tvs, MP3 players and wi-fi broadband connections. Hotel facilities usually include modern gyms/spas and high-energy bars & restaurants.
Aloft Hotels Urban hip sub-brand of W Hotels, which in turn is part of the Starwood group. When they open in 2008 - Montreal, Toronto and Chantilly, Virginia (next door to Dulles Airport, Washington) - they will offer 'loft-style' guestrooms full of technical gadgets. So cool they promote themselves on Second Life.
Cambria Suites A new urban brand from Choice Hotels, offering large rooms with work, sleep and living areas, plus a fridge and a microwave. The first is due to open this year (2007) in Boise, Idaho, and there are more on the way.
Element Hotels Simple, clean contemporary design sub-brand of Westin Hotels (part of the Starwood group). This is a hotel 'design' (like Aloft Hotels above) which Starwood expects developers will quickly pick up and use to create hundreds of Element hotels in North America and worldwide over the next five years. The first one will appear in Lexington, Massachussets in 2008.
Hotel QT Hi-energy, hi-tech, low-cost crash pad in the heart of New York.
Hyatt Place New urban chic design from Hyatt, who bought the old Amerisuites chain recently and will be using this design to drag them into the modern world... starting with 103 properties across the United states which they'll be opening in 2007.
NYLO New "affordable business boutique" hotel brand with their first hotel opening in Plano, Texas in 2007, and Warwick, Rhode Island in 2008. After that they plan to open 50 hotels throughout North America by 2010.
Podhotel, The Not really a 'pod' hotel (as in capsules). Just small, but extremely hip, rooms in a funky budget hotel in New York.

Someone missing?

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Answers to the question Who goes there?, not Which of your clients goes there?

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