Ideas & Products


New Hotel Concept Announced

Written by Alastair McKenzie on 07 February 2017.

Form Hotel

A disruptive hotel brand designed to provide its guests with "everything they value, nothing they don't".

FORM Hotel, is an 'upscale' hotel brand from Smartotels Hospitality International. It is intended to offer business and leisure travellers accessible premium hotel fundamentals with add-on service and amenity features.

Guests will get a superior-quality luxury bed, a high-pressure shower, a seamless technology experience, free high-speed Wi-Fi, and a premium breakfast.

If they want them, they can add-on service and amenity features such as turndown service, plush bathrobes, and a number of alternative offerings.

FORM's 143-room flagship property is currently under construction in Dubai and is planned to open in Q1 2018. FORM Hotel Dubai's facilities will include a lifestyle restaurant, a rooftop infinity pool, a rooftop gym, a design boutique, and a boardroom.

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